WW: KDP Select for Rank Amateurs
Just a quick blog here. I’d like to do a not-so-quick one, but that requires time.
I’ve seen a lot of internets either way about KDP Select free giveaways, and their uses for authors. Some people say their sales numbers surge after a giveaway, some people don’t. Some people find the (admittedly) vast number of people who download the book while it’s free, versus the not-at-all-so-vast number who won’t pay the one or two dollars when it isn’t, fascinating.
I’m among the pro-giveaway faction on Amazon. It might have to do with my status in life, or my lack of money sense, but there you are.
I did a giveaway on Superbowl Sunday. While the Patriots were playing the Seahawks, I was watching my numbers climb with unabashed amazement. I ‘sold’ well over a thousand copies. I topped charts, dammit. Didn’t quite break into the Top 100 Free–I think my highest ranking there was #139–but still. Hell.
And, of course, I got money for none of it.
Here’s the thing, though. I’m a young writer, mostly unpublished. Certainly unpublished in the genre I want to work in. I don’t have an agent to ship me about, or a publicity team to paste pictures all over Barnes and Noble.
Nor do I have a ton of money. I am, in fact, close to broke as we speak (payday is Friday. It’s homemade salads and bits of lunch meat for dinner until then). And I’m not a writer/marketing guru. No, no. I got stuck with a surplus of artistic talent, which, sadly, means I got all the business sense of a brain-damaged llama in a snowstorm.
What those free giveaways do for me–what I desperately need them to do–is offer ADVERTISING.
I wrote a good book. I know it, and I know if the right people read it they’ll love it. But in the glut of similar offerings on Amazon, who’s going to find it? You can’t tell from a blurb–at least, not when folks aren’t being supremely lazy–who can write and who can’t. And with the advent of indie publishing, readers no longer have that comforting middle man, the publishing company, to offer the crudest and most basic form of quality control. It’s a free-for-all in the world of cheap ebooks.
And, like in any free-for-all, the people who come out on top aren’t always the cream. Plenty of other things float, aside from cream.
Don’t get me wrong. I’ve spent good money, money I possibly shouldn’t have spent, on paid advertising. It’s done nothing. Not a damn bit of difference. Maybe I’m not using the right places–I’m almost certainly not spending enough money–but the fact is, I don’t HAVE enough money to advertise well.
Review swaps and requests on Goodreads have also, by and large, been useless. I’ve given away several copies of my book, in the course of the past month. One person–one exceptionally kind and thoughtful person–was good enough to actually do the review. I know patience is probably key here, but I only have so much money, and no real way of giving the book away without spending some of it.
Long and short of it–the ONLY thing that’s worked, the only thing that’s boosted my sales and gotten my name out there enough to make a difference in the search listings, is free giveaways.
Yes, I’ve defied conventional wisdom and done the giveaways without having a second book out. No, I don’t much care. I’m not after the money–I’ve got a damn job.
I’m after the recognition.
Here are a few other blog posts about the nature of the KDP Select beast, and why you should or should not put your head in the Amazon Lion’s mouth:
Ben Zackheim–I don’t agree with him on a few things here: namely, he subscribes to the traditional ‘more than one book’ idea–but there’s a lot of useful crunchy information here.
M. Louisa Locke–One of the more level-headed explanations of what KDP Select can (and can’t) do for you. Damn, I wish I sold twenty copies a day.
Joanna Penn–Mostly just because Joanna Penn is a lady worth listening to.
Hugh Howey–Because Hugh Howey. Hugh Howey’s first WOOL story is a post-apocalyptic dystopian masterpiece, and don’t let anyone tell you different.
A LAST NOTE–
I’d like to see more of these blogs–what works/what doesn’t–from people like me, who’re just starting out at this and have very little money to put behind it. Not everyone’s an expert, and not everyone is ready to turn up their noses at 20 books a day in sales.
I’m certainly not an expert. I’d LOVE to sell twenty copies a day.
And I think more people are in my boat than the ‘successful professional’ boat. And, honestly–that’s marketing from two very different perspectives. I don’t have a name out there, or a ton of established fans–I work for every damn review I get from the ground up, and that’s frankly just how it is. I’m trying to build a base I can count on, and I’m doing it the hard way: the only way of life, unfortunately, for broke people.
I see a lot of writing blogs, by ‘bestselling’ indie authors, telling me what I’m ‘doing wrong’: some of which is done, not from choice, but the necessity of having a full time job and very little cash flow. I get a little angry at this, sometimes. I’m sure these folks have great advice to offer for people with all the time and money in the world, but not all of us have these things.
So I’m going to try and post a little more on my experiences with self publishing. And I’m going to be honest. Because, if nothing else, I’m usually that.
Thank you, and good whatever-it-is-where-you-are.