Five Reasons I Won’t Buy Your Novel
I give you guys a lot of writing advice. It’s heartfelt. Some of it might even be good (hell if I know, right?).
But it occurred to me the other day, as I was out buying YET ANOTHER bookshelf, since my most recent one was slowly sagging under the weight of three different layers of trade paperbacks–it occurred to me that, you know, some of the best advice I can give you has very little to do with me putting my pen to paper.
It has a lot to do with the fact that I read. An assload. Possibly, if the academy will pardon my French, a metric fuckton. If my library were leatherbound and perched on mahogany shelves, Garden and Gun would do a four page spread on it and toss me a free whiskey decanter into the bargain. (As it is, it’s in a two bedroom apartment, piled ass-deep on the cheapest shelving units Target can mass-manufacture. Maybe if I tape a cutout of Hemingway to it and poop out a few Audubon prints…how about that, Garden and Gun? Eh? EH?)
At any rate, I think I know a lot about writing, but the messy fact of the matter is, I know even more about reading. Why would that interest you, you ask? Eh?
Well, let’s fill in the blank. Work with me here:
I am a writer, and I want people to ____ my book.
A) slather whipped cream on
C) ,in zero G, have a lot of difficulty closing
D) All of the above.
Much as I like to imagine you’re creative and the answer is D, it’s probably B, right?
Well. As a reader–who also knows a little bit about indie pub and What You’re Going Through–I am going to straight up no frills TELL you the reasons I don’t buy books. Because I can’t imagine I’m so different from the mainstream reader that most of these don’t apply across the board.
1) YOU PASTE IT 24/7 ACROSS MY TWITTER FEED.
You know what this behavior is? It’s motherfucking ANNOYING. It is SO, SO annoying. And if my feed is drowning in your book advertisements–if I can’t see one person’s two-part tweet because your fifteen mass-released twitbominations come between the two parts–I will go to desperate, unheard-of lengths to NOT purchase your product. I won’t mute you, because I want to REMEMBER YOUR NAME. I want to remember it so, when the book comes up in my list of Amazon recommendations, I’ll go ‘oh, that asshole’, and IGNORE IT. And I do buy books. Indie books. Just not yours.
A note–posting about it once or twice a day won’t bother me. After all, you wrote something and you’re proud of it. I’ve picked up a few books after seeing seemly and interesting tweets about them. The writer Twitter accounts I follow and remember aren’t spammy or even advertisey, but teach me a little bit about the writer in question or the craft. So please, for the love of JESUS, stop spamming up my goddamn feed with posts like this:
YOU’LL LOVE IT!!!!
(Include picture of unreadable book cover with half-naked girl on front, with or without vampire.)
If you must spam on Twitter–if you absolutely must–have the tact to pay someone else to do it for you. Go through one of the multi-tweet accounts that offer this service (and good luck with that, by the fucking way). Or join IAN, or use #iartg. Because if I follow you, in the naive idea that you sound like a real person and not a mindless spam-spewing automaton, and you spurt your advertisements all over my feed, I will personally become VERY unfond of you, and this lack of fondness will be expressed by not buying your product.
Got it? Good.
2) YOUR BLURB IS POORLY WRITTEN.
This, after tweetspam, is my number two turnoff. Seriously, you couldn’t get through two hundred words without slathering crap all over your own project? After this behavior, I have no hope whatsoever for the 90,000 or so words that make up your novel.
Please, when you hit that publish button, make sure your blurb is typo-free, the grammar is good, and you’ve considered your words carefully. I don’t know how important your first sentence is, but your blurb is literally the FIRST TASTE people get of your writing, with no commitment whatsoever already made, so make it count. Most of the books I buy, I buy because the blurb itself sounds like a cut above the rest.
I’m sorry, but this is just too true. If I’ve never heard of you and you’re charging $9.99 for an e-book, I better love that sample so much I name my firstborn after it.
People are less willing to pay ‘big’ money for something virtual, folks. After all, they get no physical object to look at, hang on to, pet covetously, etc. Much as I’d like to pretend I’m loaded, there are times I simply can’t afford to pay the five bucks you’re asking for. Or, more accurately–would rather use it for lunch one day. Does this make me a traitor to bookdom? Maybe. But unless you can sell me on it, convince me in a blurb, cover, and sample that I’m about to discover my new favorite book, I’m spending that fiver on a cheeseburger.
I think just about everyone’s heard this by now, but you should probably looking at $2.99 or under for pricing your self-pubbed novel. I stick with the $2.99, myself–anything less feels like giving my work away (which, I may add, I’m not too proud to do semi-frequently), and anything more is unlikely to find an impulse buyer.
And that’s another thing. Your $2.99 indie novel on Amazon? That’s someone’s impulse buy. No one’s plotting that purchase out, saving up the money for it. So keep that in mind as well, when pricing and advertising–what makes this book worth three bucks right the hell now?
4) NOT IN MY GENRE.
Admittedly, there’s not a lot a writer can do about this–but for the record, I’m a pretty dedicated genre reader, and someone working outside of F/SF or the occasional historical fiction is going to have trouble getting my attention.
So make it easy on your readers to classify you. If your book is fantasy, it should look like a fantasy novel. If it’s SF, it should look SF. If it has romance tinges, give me a girl in a corset or whatever sells romance novels. Same with your blurb.
A quick note about covers–contrary to popular wisdom, a bad cover won’t necessarily keep me from reading something–not like a bad blurb will. So, while I recommend a nice looking cover, as should be blatantly obvious to you anyway, I’d pay more attention to the fact that your cover needs to encapsulate what your book is about. Got it? Pretty half-naked people won’t necessarily sell your fantasy novel to someone not looking for a romance read, and the nicest castle at sunset in the world won’t sell it to someone who is.
I share a vital fact with you: there are times when I can tell, just from the title, whether or not I’m going to like something. Am I occasionally wrong? Sure. But by that point, the purchase has already been made or not made, and unless that book comes up in my aimless internet wanderings again, I’m unlikely to think twice about it.
The titles that grab my attention most, actually, are short and original, but still understandable– J. Zachary Pike’s Orconomics (which is an awesome book, by the way, and one you should read if you’re a fan of fantasy satire) got me on title alone. I mean, what a great title. It suggests the fantasy nature of the book, hints at humor, lets me know up front that this author can at least come up with some on point compound words.
A title should, in VERY few words, let me know what it is I’m going to read. Think about that, when naming your work–is the very TITLE of your book advertising to the people you want reading it?
So there you go. A brief look at what makes me buy things. Really, the long and short of this post is: is the small amount of explanation you’re allowed to do on your book’s Amazon page reaching out to the people you want to buy that book? Maybe that’s people like me–I hope it is, I need some new reads–and maybe it’s not. At any rate, market it to your intended audience. Don’t just blather it out into the ether.